Values
Products
Positive impact
Vegan
Sustinable packaging
Clean ingredients
Cruetly free
Meet the founder: Marta
Hi, I’m Marta!
I’m an entrepreneur, mother of three and founder of APTO. Our collection of eight simple, streamlined skin essentials is perfect for the busy mom who wants beautiful skin… but can’t commit to a 12-step routine.
I should know! Between caring for my littles at home and running APTO, I hardly have any time for “me-time.” That’s why I rely on our clean, sustainable products to look my best. (Sleep or no sleep!)
APTO has been key to my happiest skin yet, and I can’t wait for you to discover that for yourself!
xoxo,
Marta
I’m an entrepreneur, mother of three and founder of APTO. Our collection of eight simple, streamlined skin essentials is perfect for the busy mom who wants beautiful skin… but can’t commit to a 12-step routine.
I should know! Between caring for my littles at home and running APTO, I hardly have any time for “me-time.” That’s why I rely on our clean, sustainable products to look my best. (Sleep or no sleep!)
APTO has been key to my happiest skin yet, and I can’t wait for you to discover that for yourself!
xoxo,
Marta
At APTO Skincare, we believe that simplicity is transformative. That’s why we created a collection of 8, simple, sustainable and affordable skincare essentials to promote your healthiest skin yet. We did the hard work to keep things easy for you.
What we are over
*** Spending our precious time obsessing over a 12-step nightime routines *** Using virgin plastic *** Long, complicated ingredient lists *** Not knowing where products come from *** Products that cost more than our monthly phone bill *** Perfectionism *** Useless stuff—even cute useless stuff ***
What we are into
*** Transparency and authenticity *** Keeping things simple *** Spending less time in front of the vanity and more time out in the real world *** Clean, sustainable ingredients *** Feeling confident in our skin *** Purchasing purposefully—not wastefully ** Products made in the USA ** Teaching our children to love themselves and the Earth**