Skin Care That Fits Into Your Busy Life
Hi, I’m Marta!
I’m an entrepreneur, mother of three, and founder of APTO. In today's world of endless skin care choices, I realized the need for a simple, trusted lineup of basics that don't require a long routine to deliver exceptional results for your skin.
That's how I got the idea for APTO. We design our formulas to work hard without a lot of effort on your part - so even when life is chaotic, you can still take care of yourself, too!
APTO has been key to my happiest skin yet, and I can’t wait for you to discover that for yourself!
xoxo,
Marta
I’m an entrepreneur, mother of three, and founder of APTO. In today's world of endless skin care choices, I realized the need for a simple, trusted lineup of basics that don't require a long routine to deliver exceptional results for your skin.
That's how I got the idea for APTO. We design our formulas to work hard without a lot of effort on your part - so even when life is chaotic, you can still take care of yourself, too!
APTO has been key to my happiest skin yet, and I can’t wait for you to discover that for yourself!
xoxo,
Marta
Women-Owned & Led
Certified by Women’s Business Enterprise National Council
Clean Ingredients
We carefully select clean, natural, high-quality ingredients for our products. We aim to source locally and when using exotic ingredients, we go to the country of origin.
Sustainable Packaging
We're committed to reducing our environmental footprint by moving from virgin plastic to aluminum for bottles and PCR resins for tubes.
Certified Vegan
We're proud to be certified vegan by Vegan Action, meaning our products are free from any animal-derived ingredients.
Cruelty-Free Certified
We've obtained the Leaping Bunny Cruelty-Free certification because we believe beauty should never come at the expense of those with whom we share the planet.
In-House Manufacturing
We create, manufacture, and ship everything from our family-owned factory in New Jersey.
Affordable
We believe that clean and conscious beauty should be accessible to all without compromising on quality or integrity.