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Skin Flooding:

The TikTok Trend Causing A Splash

by APTO, March 21, 2023
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Sometimes our skin needs a lil’ hydration boost. 
Luckily, there’s always a new hydration trend on hand to help us achieve glowy skin no matter the season. 
Introducing “skin flooding” — the latest viral skincare trend. No, this isn’t another extra trend asking you to buy new products, nor is it only for certain skin types. The skin flooding trend is all about long-lasting hydration and layering products in the correct order. Yup, you might be applying yours wrong…
So, what is skin flooding, and why is it everywhere?
Skin flooding is the process of applying super moisturizing products in a particular order to maximize their results. The four main steps include gentle cleansing, spritzing a mist, adding serums, and moisturizing. Hyaluronic acid is essential to this regime, as it attracts and retains water molecules!
But why is this skincare hack the latest TikTok beauty trend to try? Skin flooding is delightfully simple and accessible. Most skincare addicts will already own the products needed to test the skin flooding trend. All you need to do is switch up the order of application!
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Considering skin flooding? Here’s how your skin could benefit. 
Skincare products penetrate deeper into the skin, giving a more effective resultMoisture is locked into the skin for longer, leaving you feeling smooth and suppleAn overall brighter and healthier lookReduction of redness, inflammation, and irritation thanks to a hydrated skin barrier
Great news for curious beauty fans, this viral skincare trend works for all skin types. 
However, since skin flooding focuses on excess product absorption, anyone with sensitive skin should practice caution to avoid irritation. Also, those with oilier skin might want to use less product to prevent breakouts. Always patch-test products before going all-in.
Raring to go? Follow the tips below to kick-start your glowing skin journey.
>1. Cleanse
Start with a gentle cleanser that cleans your skin but doesn’t strip natural oils. Soft and balanced skin is key to a hydrated finish. 
>2. Mist
Pssst… Don’t dry your skin completely. Keep it damp to maximize your moisturizer’s effectiveness. Misting is a great way to keep skin hydrated and to add a calming element to your routine.
For a dewy and refreshed finish? Turmeric Mist with Witch Hazel is the way to go!
>3. Add Serums
Next, add a few drops of your favorite serum and gently massage the product in for powerful results. Serums with vitamins and antioxidants give a boost of health and hydration simultaneously. We love the Kakadu Plum Serum with 8% Vitamin C for a soothing and glowy effect!
>4. Moisturize
Lock in your hydration with plenty of moisturizer. This seals your products in and leaves a protective barrier over your skin. Try the Pomegranate Moisturizer with Squalane for a plump and anti-pore-clogging result.
>5 SPF
The final step? SPF, duh! If you’re trying skin flooding in the morning, remember to protect your skin from UV rays before you leave the house. 
Hopefully, this guide has inspired you to experiment with the skin flooding trend. Ultra hydration and protected skin are on the menu for 2023. 
Ensure you’re working with products that suit you. See our eight products designed for a universal skin type today. OR jump to our blog |/a
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