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Meet The Cloud Skin Trend

The Viral TikTok Trend You Need to Try

by APTO, March 02, 2023
In the blink of an eye, this makeup trend has flooded our feeds, giving up 2023 makeup inspiration and a new look to experiment with.
But what is the cloud skin makeup trend all about? And which products do you need to get started? Don’t worry — we’ve compiled all the pro beauty hacks to ensure you can rock this heavenly style with ease. Keep reading to learn more.
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It’s the question on everyone’s lips! Just what is cloud skin makeup?
This in-vogue trend focuses on achieving a soft-matte skin look that resembles the sun shining through a veil of clouds — hence the name.
The Cloud Skin is a deliberate departure from 202 trends, as many gurus put down the highlighter in favor of a more subtle finish.
You’re not alone if you’re wondering about Cloud Skin vs Glass Skin. It’s easy to get confused with the influx of new styles. Simply, Glass Skin is about embracing dewy skin and a healthy shine, and Cloud Skin is a matte alternative.
Though it feels like the Cloud Skin makeup trend popped up overnight, that’s not the trust. Like most TikTok beauty trends, Cloud Skin has been around for a few years, and the social media platform has catapulted it back into the limelight.Cloud Skin was initially coined a handful of years ago by Dominic Skinner, a MAC makeup artist. Today, this trend has over 3.5 million views on TikTok, proving it’s the next big thing.
>1) Prep Your Skin Fail to prepare, prepare to fail!
Beauty gurus recommend using extra hydration to ensure your skin is glowing from the inside out. Need a new hydrating base layer? Try APTO Skincare Pomegranate Moisturizer with Squalane for extra hydration!
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>2) Add Matte Foundation & Powder.
The Cloud Skin trend is all about mattifying your skin.
Load up on matte foundation, and don’t scrimp on the powder. It’s recommended to apply concealer on top of powder sections to achieve the creamy texture Cloud Skin is known for, The Maybelline Fit Me Matte is a great option to embrace if you need a new matte go-to.
>3) Highlight
By now, your skin should already look super cloud-like, thanks to the mixing of hydrating creams, matte foundation/powder, and creamy concealer.
However, you can take the look further with a dab of highlighter.
Apply on your cheeks, Cupid’s bow, and eyes. You can also add a little tinted blush for some extra color. Blend textures together to avoid any stark contrasts.
>4) Add Extras
Want a matte lip? Now’s the time to add it! Here you can personalize your lips and eyes to tailor the TikTok beauty trend to your aesthetic.
>5) Spritz! It’s time to seal the deal.
Finish your Cloud Skin look with APTO Turmeric Mist with Witch Hazel to cool your complexion and add instant hydration. This locks your makeup in, ensuring you’re looking 10/10 all day!
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>Which Skincare Products Enhance the Look?
The Cloud Skin trend is a makeup look, but you can use nourishing skincare trends and products to elevate the results.Since you want to aim for an ultra-hydrated finish, add a hydrating APTO Skincare Orange Blossom Cleanser with Grape Seed Oil to your routine to ensure your skin receives a boost in hydration every time you cleanse.
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>The Cloud Skin Makeup Trend:
Achieve Matte Radiance TikTok beauty trends come and go, but it looks like the Cloud Skin trend is here to stay.
Hopefully, we’ve inspired you to give the ethereal look a go. Don’t forget to follow our steps when trying it out!
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