APTO is committed to conscious minimalism in all aspects of our business. Here’s how!
Doing more by making lessThe beauty industry is inherently wasteful. To help combat this waste, we’ve streamlined our product assortment from 35+ products to just 7 can’t-live-without-them essentials. We’re proud to present a tightly edited collection of skincare products, each consciously crafted to be amazing up until the last drop.
Clean formulasOur formulas are thoughtfully crafted to reflect the bounty of the natural world, while also respecting its limitations. We source most of our ingredients from fair trade suppliers and aim to source locally. When we do use exotic ingredients, we go to the country of origin: For instance, our curcuma comes straight from a small manufacturer in rural India.
A smarter supply chainWe create, manufacture and ship everything from our family-owned factory in New Jersey. That gives us an opportunity to truly implement best practices for sustainability. We’ve optimized our manufacturing schedule to reduce water waste by 65% and pack each and every order to ensure our rigorous eco-friendly standards are upheld.
Eco-conscious, recyclable packagingBesides our commitment to have a small assortment of products in our lineup, we’ve taken critical steps to eliminate packaging waste. We don’t use excessive carton units and no longer offer products in single-use format. We’ve also moved from virgin plastic to aluminum for bottles and PCR resins for tubes. As we’ve adopted this new packaging format, we no longer use plastic protective packaging when we ship. (Our aluminum bottles aren’t just sustainable—they’re durable, too!)
Carbon neutral pledgeIn 2021, we launched a partnership with @rePurpose Global, a social enterprise that helps businesses achieve Plastic Neutrality by removing nature-bound plastic. They calculate our unique plastic footprint; we, in turn, offset it by funding projects that eliminate as much waste from nature as we create. APTO is specifically funding a carbon offset project in Goa, India.
Project Beauty ShareWe have a very special and important partnership with Project Beauty Share, an organization that provides personal hygiene, cosmetics and beauty products to non-profit organizations who serve women and families in situations of exclusion.