We are over:

> 12-steps nightime routines
> Virgin plastic
> Checking on Reddit how to layer 3 different types of serums
> Read impossibly long ingredient lists
> Not knowing where our products come from
> Useless stuff
> Products that cost more than your monthly phone bill
> Carton boxes - like, we love them, but the reality is, we do not need them
> Perfectionism

Use your time on things that make you HAPPY

In-House Everything

All our products are designed in New York and made at our own family-run factory in New Jersey. We are 100% made in-house, and our house happens to be in America. So yes, Made in the USA through and through

Clean Inside, and Outside

Our products are -dare we say- beautiful inside and outside. They are made with clean ingredients ethically sourced and expertly formulated to perform.APTO is vegan and (obviously)cruelty free.

We use aluminium bottles and PCR (post-consumer resin) tubes. We also got rid of product boxes

Clean Beauty, for Everyone

Everybody should hace access to clean, non-toxic beauty. To that end, we’ve partnered with Project Beauty Share to supply cosmetics and beauty products to non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty.

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