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Naturally unsurprising

clean beauty.

At APTO we make few promises, but all true.

In-House Everything


All our products are designed in New York and made at our own family-run factory in New Jersey. We are 100% made in-house, and our house happens to be in America. So yes, Made in the USA through and through

Clean Inside, and Outside


Our products are -dare we say- beautiful inside and outside. They are made with clean ingredients ethically sourced and expertly formulated to perform.APTO is vegan and (obviously)cruelty free.

We use aluminium bottles and PCR (post-consumer resin) tubes. We also got rid of product boxes

Clean Beauty, for Everyone


Everybody should hace access to clean, non-toxic beauty. To that end, we’ve partnered with BeautyShare to supply cosmetics and beauty products to non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty.

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